Why Digital was contracted by Zeta to instil scalable and efficient sales and marketing processes; to provide a robust business transformation framework for growth, whilst also maintaining the identity and culture during an acquisition from US corporation Berkshire Hathaway.
An entirely revamped sales team with lean processes, with a tangible increase in sales, proven by the successful acquisition in 2016. The ability of a small agency to adopt an enterprise-level sales approach convinced the new buyers that Zeta was undeniably a business with their best work ahead of them!
From the people to the tools: World-class sales need a solid systems foundation to coordinate efforts effectively. – We did this by looking at the sales infrastructure from scratch and integrating a new CRM system, designed to maximise the teams’ output.
Tools aren’t enough; skills and process go hand in hand in ensuring a sales team is fully capable of delivering outstanding results. We worked on a sales process that focused on high reactivity to enquiries and great results and conversion with lead generation.
When looking at growth, you need to deliver and retain scalability. It’s easy to diversify a service portfolio, and just as easy to lose sight of your core services. In keeping with the agencies’ purpose, we defined the key services provided by the agency and focused on their highest quality service.
“We hired Why Digital to design & build a system that identifies potential business & targets individuals that we wish to approach. Why are very thorough and will add immense value to your business.” – Craig Dyball, CEO of Zeta