Oakmeadians RFC is a traditional rugby club based at Meyrick Park, in "the heart of Bournemouth". They pride themselves on being a family-friendly community rugby club that has been growing for over 50 years.
Due to the importance of the 2015 Rugby World Cup, Why? directed a full marketing review on the current digital presence of the rugby club, how they could look to make their online presence more usable and enable them to recruit more members.
Combined with a full competitor analysis of local and national rugby clubs Why? also helped create a new brand identity and also designed a full host of print material to be used in marketing the club.
Key responsibilities included:
Increase the organisations Social Media presence
Evolving an already established brand
Perform a full marketing review of the organisation
Drive recruitment of players through multiple marketing channels
Design a full suite of online and offline marketing material
Assist the organisation to win the Natwest "Pride of the South West" award for a second consecutive year