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  • What is an example of better culture? Having a water cooler chat about the latest episode of Blue Planet, or have a ball pit slide that no one uses in the the office? We’ve seen it with the likes of Google spending millions competing to come up with weird and wacky office designs, new research reveals what working Brits feel to benefit the culture of the business. According to the coworking space developer, Areaworks, two-thirds of employees surveyed said that access to a simple caffeine kick is the most important feature in an office. But most importantly, the research revealed that being surrounded by like-minded people, those with complementary skills, and creatives were the qualities which employees hold in highest regard when it comes to being fulfilled at work. So, before you go and spend a small fortune on refitting your office to have

  • We are incredibly proud to announce that Why Digital have been nominated for not just one, but two Wirehive awards. 2018 has already been a rollercoaster adventure, but to be simply nominated for 2 Wirehive awards. The nominations are: Agency for Good -  Sponsored by Agencynomics, this is an award for agencies who do more than just good work but have a genuine passion and ongoing commitment to doing good as part of their operating principles. Our nomination is for how, at Why Digital, we believe in creating a world where people wake up on a Monday morning driven to go to work, fulfilled by it when they are there, and given the ability to achieve their true purpose. Not only do we strive to achieve this with our clients, but also with our team through working with ethical businesses, encouraging working

  • We are in an absolute dreamland at the moment, and are still pinching ourselves to see if we'll wake up

  • Agencies: They have post it’s. And ping pong tables. And thick rimmed glasses. But everyone knows an agency these days isn’t complete without the key member of the board: The Agency Dog. It got us thinking, is having a dog more than just fuzzy snuggles and sniffy cuddles? Can we learn a thing or two about our canine companions? Think about it; would it not be easier if we all behaved more like mans best friend? The loyalty, friendship, and (to a lot of dog owners) council… the benefits sound amazing! Unfortunately, when it comes to being a business owner, it probably isn’t the best mantra. The reason why, think of the short sighted nature of a dog… Chasing it’s tail, it wants to catch it, bite it… But does not know the almightiest yelp will be sounded directly after biting it. Similarly, with a lot of

  • I attended an event yesterday hosted by our good friends BIMA and Lab at the Ivy, London called Humans Behaving Badly. Of all the experience and insight taken onboard, one thing resonated incredibly well for me. Teodora Mişcov, her talk was around the fact that everyone needs to eat more bad burgers… She spoke of a story of when a dope fuelled Robert Downey Jr decided to stop at Burger King for a burger. The actor, who had been publicly plagued by drug problems throughout his career, at that moment had an epiphany. One which changed his life for the good. Read it here if you fancy. What resonated so well with me with the story was I, 3 years ago, was in a similar situation. But in my story, that burger experience, that life changing event that took place, was the birth of my son. What that moment brought

  • Build your business on perks and benefits; you will fail. Build your business on inspiration and trust; you will succeed. Free fruit, Ping pong table, Gym membership, Your birthday off every year… Do these define culture? Healthy pay checks, Profit share in the success of the business, A fancy watch for being 20 years in a business… Do these define loyalty? We’ve heard it all before… Culture and loyalty are not built on perks and benefits. But what is not always answered, is what is it built on? Simple: Inspiration and trust. Through inspiring and trusting employees, companies can build a type of loyalty with their employees that grows far beyond simply earning a wage; they build a common purpose. Comparatively, it’s the same kind of feeling of camaraderie, of togetherness that comes to us when we support our childhood football team. Even though they miss out