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  • Bournemouth is known for a lot of things. Whether it’s for having over seven miles of beautiful sandy beaches¹, being the one of the largest financial sectors in the UK² or being one of 2 areas in the UK where the average age of the population is getting younger³, it offers a lot to its inhabitants. But what is becoming more prevalent, is the speed at which the creative and digital sector is growing - in fact, according to the 2017 Tech Nation report, Bournemouth has the fastest growing digital economy in the UK! But why is this? Not only does Bournemouth have an endless list of award winning agencies like Redweb, Media Lounge, 3 Sided Cube and Greenwood Campbell, but it also inhabits a startup community where innovation is nurtured and celebrated. In the first of a series of posts on Bournemouth's growing

  • Yes, I've been growing a beard. - Not to be "hip", but mainly in preparation for my fatherly duties at Christmas

  • To say SEO has “changed a lot” would be the understatement of the decade. - Especially as Google changes it's algorithm on what seems like a daily basis! This article should provide a few SEO strategy quick wins to help businesses of all sizes compete in the 2017 digital world. Pop-ups We've all been there; browsing on a website and suddenly our experience is disrupted by an inconsiderate pop-up! Initially to help generate leads or capture information, many marketers have put pop-up forms on their website pages. But the misuse of them has not only affected the users behaviour, but has also made Google take action.  In August 2016, Google announced that they would begin to penalise websites that use what they call “intrusive interstitials.” This doesn't mean that all pop-ups will be penalised, just the ones that get in the way of a user’s ability

  • With our experience within Business Transformation, we have helped a wealth of businesses to become more "digital". Within this post we take a look at some key areas that will help you understand if your business is ready for the digital future. As in every project that involves changing the way of doing certain things, it is recommended to consider a gradual implementation, avoiding introducing several changes at the same time and always involving the key members of the operating teams. - Preventing any cultural business transformation clashes. In this article we will cover:CRM Paper free offices WikisCRM (customer relationship management system). A Customer Relationship Management (CRM) is a software for managing all the interactions between your business and its real or potential clients. The main objective of using a CRM system is to organise operations towards reaching higher profitability from clients. The main benefit of

  • In the ever-changing world of digital, our communities are becoming more and more connected. Whether through their mobile phones, wearables, iPads or even SmartTVs we cannot ignore that we are constantly bombarded with content and social interaction. In December 2016, both my wife and I read through numerous articles relating to how our dependancy on technology can be detrimental to sleep behaviour (http://www.huffingtonpost.com/laurie-hollman-phd/effects-of-screen-time-on_b_11407544.html). For 12 weeks we both decided to try and start a tech diet. Now for those who have dieted for health reasons, or to simply "get ready for summer", it’s not an easy feat. - For the both of us, working in digital and restricting access to what essentially is our day to day life initially was laughable. But, for an early New Year’s resolution, and to help ourselves and to encourage our toddler to not be a “screen zombie”,

  • As I write this, I am currently sat on the train travelling to Waterloo from sunny old Bournemouth. Although a journey that I frequently make through work, I noticed something today that has struck a chord with me. A gentleman sat at the table, who is undoubtedly taking the same journey for similar purposes, got up and left his briefcase, paperwork and laptop at the table whilst he venture to find the nearest rest room. Although this may be easily missed, it became very apparent that this gentleman, likely on a subconscious level, trusted the company he was in even though he had not met anyone surrounding him before. Being such a subtle act of trust it did, however, make me wonder if we trust individual strangers more than the companies we work for / with? Take the hospitality industry as a prime example: