Passion starts things; it drives success; it inspires.
Working hard for something we don’t care about is called stress; working hard for something we love is called passion. – Simon Sinek
When we interview someone for a new job, we often find ourselves on the lookout for passion. We want to hire someone who is passionate. And that’s usually where we stop. Well, everyone is passionate about something… Right?
To me everyone can be passionate about a cause: This however does not mean that everyone should be, or will be, driven enough to have the courage to start a new business, take classes or simply say no when you disagree with someone.
“Passion starts things; it drives success; it inspires.”
True passion does not necessarily need to be commercially focused. In fact some of the most inspirational and passionate people that I have come across are simply wanting to help their communities.
Usually I do not endorse individuals or their businesses. However, upon hearing Jaya Da Costa’s story, I felt that her passion for her new endeavour needed to be told.
Jaya, who is from Bournemouth, has worked and volunteered for several charities for over 13 years: She has spent her whole career giving to those who need it.
After experiencing her mum having cancer, combined with the loss of her best friend, Jaya sought solace in the unlikeliest of places: Her cat, named Rooney.
Speaking to Jaya, she disclosed that “Rooney and I healed each other and I began to realise the value of human-animal interaction”.
With an invested want to serve her community, inspired by a visit to a “cat cafe” in Milan, Jaya soon realised that the comfort that she felt from Rooney could benefit those who need it.
For those who don’t know, cat cafes started in Taiwan in 1998 and have become popular all over the world for people who can’t have their own pets or just enjoy spending time with cats.
Now, I may not be a fan of cats: In fact, as I write this my French Bulldog, Obie, is asleep next to me. But Jaya’s journey is inspiring many people. Her passion to want to help those in need may not necessarily be a traditional approach, but it will act as a therapeutic venue for those who simply want to share the closeness of having a companion – when they may not have one.
With that in mind, after giving so much to her local community, the cafe has already seen support from businesses and celebrities including Goldie, Celia Sawyer, Lineup Media, Bournemouth University, Mercedes-Benz of Poole, D-Zine Lounge and Lacey’s Solicitors with people offering services and support to get the project off the ground.
This support, combined with her crowdfunding campaign on indiegogo, will enable her passion to be a reality.
If you would like to contribute to the crowdfunding campaign please feel free to go to indiegogo and support her.
We hope this is useful. Any comments or feedback is really appreciated.
Feel free to follow us on Twitter for more digital and marketing focused insights.
URL to crowdfunding page is: www.tiny.cc/cat