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The Importance of a mobile optimized website

The Importance of Mobile Optimization

There’s no question that mobile devices have become a staple in everyday living around the world. Due to this mobile optimization is expected, not just wanted, by your users!

 

Now more than ever it’s important that websites be optimized for mobile devices. Mobile optimization can increase sales, generate more traffic, and boost customer engagement. It’ll give you an edge over the competition, too.

  • There are currently over 4 billion mobile phones in use globally
  • Over 50% of smartphone users grab their smartphone immediately after waking up
  • 23% of all online retail sales are by mobile devices
  • 50% of local searches are carried out on mobile devices
  • A third of Facebook’s 700 million users are using Facebook Mobile
  • Google says 61% of users are unlikely to return to a mobile site they had trouble accessing
  • The rate of smartphone activation is 3 times faster than the rate of birth
  • 86% of mobile Internet users are using their devices while watching TV

Also, according to Smart Insights compilation of mobile statistics of 2015, you will see that the average adult now spends more time actively on their mobile than on a traditional desktop:

Mobile Internet trends

“The implications are clear – if you’re not able to reach your audience through mobile search or display, or you’re not providing a satisfactory mobile experience you will miss out compared to competitors who are.”

 

Looking at these statistics it is very surprising how many websites are not yet mobile-friendly. In cases where businesses have embraced the mobile web (e.g. Facebook, Twitter, etc.) a surge in mobile traffic has been experienced. Due to this Why Digital have invested time into investigating into a solution that can be developed for mobile optimization, as standard, to all our clients that will deliver the best user-centric to their customers.

 

Responsive Web Design

Solutions to optimising a mobile users experience can vary; in the recent past best practice may have advised developing a separate site for mobile users. This is now believed to be outdated and replaced by an approach called responsive web design.

 

Due to the further advancement of technology, responsive design has shown to be a more user friendly and cost effective approach to web design in which a site is crafted to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling.

responsive-web-design-a-working-example

The advantage of this is that it can be incorporated across a wide range of devices (from desktop computer monitors to large TV screens to mobile phones or to tablets) and effectively “future proofing” the users experience even if their handsets size/resolution was to change.

 

To find out how to create a mobile optimized user experience for your audience feel free to contact us, email us at hello@whydigital.net or call on (01202) 555 736.